איך להשיג עוקבים באינסטגרם: חמש דרכים פשוטות ומוכחות!

כולנו רוצות כמות עוקבים גדולה בפרופיל האינסטגרם שלנו.
כמות עוקבים גדולה מובילה לחשיפה ויותר אינגייג׳מנט שמובילים להגדלת קהל הלקוחות שלנו, יצירת מקור הכנסה חדש, או שיתופי פעולה משמעותיים עם מותגים. לכן, אחת השאלות שנשאלות הכי הרבה בכל מה שקשור לאינסטגרם היא, ״איך להגדיל את כמות העוקבים?״ על שאלה זו אין תשובה אחת ברורה, אך התמדה ואימוץ 5 הדרכים שיבואו בהמשך, יעשו עבורך עבודה נפלאה.

 

אז הכינו את העפרונות והעטים, It's time to take notes:

 

הדבר הראשון שאתן צריכות להתחיל לעשות הוא להעלות פוסטים לעיתים קרובות-

ידעתן שפרופילים גדולים מעלים 2-3 פוסטים בממוצע ביום? קחו לדוגמא את הפרופיל של בלוגרית האופנה קיארה פראני ( Chiara Ferragni ) שמחזיקה באחד הרקורדים הכי גדולים באינסטוש, עם כמות עוקבים של 12.9 מליון! בממוצע, היא (או נכון יותר הצוות שלה) מעלה 4 פוסטים ביום! אז נכון, לנו אין צוות שלם שכל עבודתו היא לצלם, לערוך, לכתוב ולהעלות לנו פוסטים, אבל אנחנו יכולות להציב לעצמנו מטרה שתהיה ריאלית. העלאה עקבית של פוסטים ״נלחמת״ באלגוריתם האינסטושי, ועם אינגייג׳מנט יחסית גבוה, האלגוריתם יקדם את הפוסטים שלנו בניוז פיד של העוקבים.

וכשאתן מעלות את הפוסטים, תייגו אותם עם טאגים חזקים ורלוונטיים-

זה ידוע שטאגים מוסיפים אינגייג׳מנט, הם עוזרים לחשיפה של הפוסט, אבל מדע התיוג אינו פשוט בכלל וכדי להגיע לתוצאות מקסימליות, צריך לדעת לעשות את זה נכון! אז הנה המתכון שלי: קודם כל, בין 10-20 טאגים. שנית, חשוב שהטאגים יהיו מעולמות תוכן שונים, אבל כאלה שרלוונטיים ישירות לפוסט על מנת שתהיה חשיפה רחבה. תמהיל: 3-4 טאגים חזקים (עד 3 מליון פוסטים בטאג), 3-4 בינוניים (500 אלף פוסטים בערך) והשאר יותר נישתיים. באופן זה, הפוסטים שלנו לא יעלמו בתוך אוקיינוס של פוסטים אחרים ואולי אפילו יגיעו ל Top posts.

בדרך, אל תשכחו לערב את העוקבים שלכן-

ישנן דרכים שונות לערב את העוקבים הקיימים שלנו ועל הדרך להרוויח עוקבים חדשים, אבל האהובה עליי היא, הגרלות! הגעתן לאלף עוקבים? תעשו הגרלה! לעסק שלכן יש יומולדת שנתיים? תעשו הגרלה! האביב בפתח? תעשו הגרלה! מרגישות האטה בחשיפה? תעשו הגרלה! תגרילו מוצר (או מוצרים) שלכן, תגרילו שירות כלשהו שאתן מציעות (סידור ארון, סטיילינג, קואוצ׳ינג, עיצוב גרפי), תגרילו בערך כל מה שאתן חושבות שיכול להיות מזוהה עם המותג שלכן. תחליטו איזו אינטראקציה אתן רוצות ליצור, לאיזה ערוצים נוספים אתן רוצות להגדיל חשיפה, תשתפו פעולה עם מותגים בתחומכן ותעשו הגרלה משותפת, האפשרויות אינסופיות!

תאחדו כוחות עם אינסטגרמריות נוספות בפודים-

על מנת לנצח את האלגוריתם הקשוח של אינסטוש, צריך לאחד כוחות. פודים הן קבוצות של 10-15 (לפעמים יותר) פרופילים מאותה נישה שאפשר ליצור באינסטוש, בווטסאפ, בטלגרם וכו׳, כאשר המטרה היא ליצור כמה שיותר מעורבות בפוסטים. בפועל, ברגע שמישהי מעלה פוסט, היא מפרסמת לינק לפרופיל שלה בקבוצה ומבקשת מהחברות לראות את הפוסט האחרון שלה. חברות וחברי הקבוצה צריכים ללייקק את הפוסט ולהגיב עליו, בדרך כלל בלא פחות מארבע מילים ותוך זמן מסוים על מנת לא לאבד מומנטום. מנסיון, זה מביא תוצאות מוכחות.

ולבסוף, שמרו על פיד אסתטי-

כדאי לשמור על נראות אחידה, אסתטית ויפה של הפיד שלכן. אינסטוש מושתת על הויז׳ואל, ולכן רצוי להשקיע בפן הזה. להגדרה ״פיד אסתטי״ יש הרבה פירושים, כל עוד שומרות על אחידות, השמיים הכחולים עם עצי הדקל בתוך ריבוע לבן הם הגבול. אתן יכולות לבחור בנושא של בהירות, צבעוניות, מונוכרומטיות. אתן יכולות לבחור להתמקד ברק תמונות של עיצוב פנים, או אוכל יפה, או רגעים קסומים עם ילדכן, או תמונות אמנותיות ואופנתיות… זה הכל עניין של מציאת המראה וההרגשה שאתן אוהבות, ולדבוק בו! השתמשו בצבעוניות דומה בתמונות שלכן, ערכו אותן באותה דרך, והשתמשו באותו פילטר. כאשר הפיד שלכן יקבל מראה אחיד ואסתטי, הוא יהיה מושך יותר ויגרום למשתמשים שמגיעים לפרופיל שלכן, ללחוץ על כפתור העקוב.

אל תשכחו שהגדלת כמות עוקבים איכותית, לוקחת זמן. התאזרו בסבלנות, עבדו קשה, היו נחושות, הציבו מטרות ואל תורידו את האצבע מהפילטר. התמדה תמיד הייתה אבקת הקסמים בשיקויי הצלחה!
ספרו לי בתגובות האם אהבתן את הטיפים, באילו מהם אתן משתמשות ובאילו תרצו לנסות. האם יש נושאים נוספים שמעניינים אתכן? שאלות נוספות שהייתן רוצות שאענה עליהן? אשמח לקרוא את דעתכן.

 

ולעוד קצת השראה, מוזמנות לבקר בפרופיל שלי
שלכן, רנתה 🖤

 

*כל התמונות בפוסט לקוחות מהעמוד הנפלא של מעצבת הפנים, ליטל ברוך

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  93. Pingback:איך ליצור אסטרטגיית שיווק באינסטגרם - צעדים ראשונים - Papionella by Renata

  94. איזה יופי! תתחדשי מקסים ונקי:) המלצות על אפליקציות לאינסטוש?

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    • המון המון תודה לך! איזה כיף שאהבת…
      האפליקציה האחרונה שממש התאהבתי בה היא יותר לסטוריז ונקראת unfold, אפשר ליצור איתה סטוריז משגעים והיא ממש קלה לתפעול ❤

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    • היי מיכל, המון המון תודה שקראת! שמחה מאוד שאהבת את הפוסט 🙂
      עדכני אותי על מה חשבת…

      Reply

    • היי דנית! שמחה שאהבת את הפוסט, תודה 🙂
      אל תתייאשי! עם הזמן כל ה״חוקים״ הללו הופכים להיות חלק מהשגרה ואנחנו לא נותנות לזה מחשבה נוספת, אלא פשוט זה הופך להיות חלק אינטגרלי מהתהליך… אם את צריכה עזרה כלשהי, אל תהססי לפנות אליי!

      Reply

    • היי עינת! תודה רבה רבה, איזה כיף שהפוסט שלי הועיל לך 🙂
      כדי למצוא פודים רלוונטיים, תוכלי להיעזר גם בקהילה שלנו, יש פוד טלגרם פעיל של חברות הקהילה, וכן לחפש בפייסבוק "instagram pods", יש הרבה קהילות שכל מטרתן זה פודים, בהצלחה! עדכני אם מצאת משהו רלוונטי.

      Reply

  95. מאמר מעולה! איזה כיף שבחרת להשתמש בתמונות מהפרופיל שלי, ותודה רבה על המתכון לטאגים, לגמרי מאמצת

    Reply

    • אהובה, תודה רבה רבה לך והעונג כולו שלי… אחרי שעשיתי לך את האסטרטגיה, ואני רואה את הפרופיל שלך כל כך יפה, פשוט תענוג! 3>

      Reply

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